For Prolonged Intense Shine
L’Oréal, the worldwide No.1 in hair colour*, introduces Elvive Colour Protect Shampoo. Our first shampoo with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care.
*AC Nielsen volume and value sales Jan-Dec 2007.
The Colour Protect Light Reflecting System formula is enriched with a nourishing ingredient and filters and works on 2 levels:
1. It nourishes the hair and transforms its surface. Hair feels silky to the touch.
2. It helps protect the hair fibre from external aggressions and accentuates your colour’s radiance.
- Prolonged intense shine- Hair is protected: nourished, it is softer and more shiny.- Colour radiance is visibly prolonged: accentuated, your hair colour remains shiny and radiant
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