For Prolonged Intense Shine

Elvive Colour Protect Illuminating Serum

Product Benefits

Colour Protect Illuminating Serum, illuminating radiance for coloured or highlighted hair.

L’Oréal, the worldwide No.1 in hair colour**, introduces Elvive Colour Protect Light Reflecting System.

Together, the shampoo and masque give you:

+80% colour radiance protection*!

** AC Nielsen volume and value sales Jan-Dec 2007.
*Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.

Innovation

The Colour Protect Light Reflecting System formula is enriched with a nourishing ingredient and filters and works on 2 levels:

1. It nourishes the hair and transforms its surface. Hair feels silky to the touch.

2. It helps protect the hair fibre from external aggressions and accentuates your colour’s radiance.

RESULT:

- Prolonged intense shine
- Hair is protected: nourished, it is softer and more shiny.
- Colour radiance is visibly prolonged: accentuated, your hair colour remains shiny and radiant